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Hart Design Studio by Alexandra Smith
Project Archive
Mind Mashers Collectibles
I created and illustrated Kredo’s 2026 Mind Mashers collection, including its brand identity, illustrating 12 original characters, packaging, and launch campaign. Collectibles contributed to a 25–30% increase in fundraiser performance and earned recognition as Kredo’s best collectible work in 25 years.
Spirit Gear Apparel
I design apparel and merchandise for 300+ schools and groups annually, creating production-ready work across screen print, embroidery, and dye sublimation with 24–48 hour turnaround. Over four years, I’ve also developed lookbooks, marketing materials, and (4) annual sets of 20 plug-and-play sponsor logo templates that help streamline the sales process.
CE for the Soul Brand Identity
I built CE for the Soul’s brand identity from the ground up, creating the logo, brand guidelines, and launch-ready collateral. The identity gave a new nurse-focused wellness startup a cohesive brand that balanced professional credibility with warmth and restoration.
Walking Paradox Magazine Concept
I conceived and designed Walking Paradox, a full single-issue magazine created from concept through print-ready production, including the brand identity, cover, grid system, typography, and every spread. The project demonstrates my ability to lead an editorial concept and build a cohesive, engaging print experience from the ground up.
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