Collectible Character Collections
Portfolio Case Study | Kredo Inc. (2026)
Client: Kredo Inc. — national school and youth fundraising company
Role: Sole Creative Lead (Branding, Illustration, Character & Product Design)
Year: 2026
Tools: Procreate, Illustrator, Photoshop, AI-assisted concepting tools, Premiere Pro
Deliverables: Brand identity, 12 original characters (plus a bonus character), product design, packaging, campaign video
Overview
I developed Foodiez, an original collectible character collection for the company's national fundraiser program. I carried the brand from initial concept through character illustration, product design, and packaging, partnering with an outside production partner for final 3D execution.
Problem
Kredo needed collectible lines that could:
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Give schools, teams, and fundraising groups something more compelling than a standard product catalog
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Build a distinct, ownable brand identity kids would want to collect
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Translate cleanly from 2D illustration into dimensional, mass-produced toys
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Launch two fully original collections in the same year without sacrificing quality
My Role
I led Foodiez solo, start to finish. I designed the brand's logo and color palette, concepted and sketched all 12 characters for stakeholder approval, and named each one. From approved sketches, I illustrated every character in Procreate and designed the product and packaging direction, using AI tools to speed up concepting and asset development. I partnered directly with an outside production partner on final 3D execution, reviewing and approving each figure against my original designs through every round, and edited the character-introduction video in Premiere Pro.
Work Highlights
Brand & Character Development
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Designed the brand's logo, color palette, and visual identity
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Concepted, sketched, and named all 12 characters plus a bonus character for stakeholder approval
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Illustrated each character in Procreate, from approved sketch through final product-ready design
Product, Packaging & Campaign
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Designed the product and packaging direction, carrying the brand identity from shelf to unboxing
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Edited a character-introduction video in Premiere Pro, designed to build excitement and introduce the characters right as the fundraiser kicked off
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Partnered with an outside production partner on final 3D execution
Results
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Contributed to a 25–30% boost in fundraiser performance, and was praised by Kredo's president as the best collectible work in the brand's 25-year history
