Collectible Character Collections
Portfolio Case Study | Kredo Inc. (2026)
Client: Kredo Inc. a national school and youth fundraising company
Role: Sole Creative Lead (Branding, Illustration, Character & Product Design)
Year: 2026
Tools: Procreate, Illustrator, Photoshop, Premiere Pro
Deliverables: Brand identity, 25 original characters, product design & illustration, packaging, campaign video
Overview
I develop two annual original collectible character collections for the company's national fundraiser program.This is the 2026 Mind Mashers collection.
Problem
Kredo needed an annual collectible line for 2026 that could:
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Give schools, teams, and fundraising groups something more compelling than a standard product catalog
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Build a distinct, ownable brand identity kids would want to collect
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Translate cleanly from 2D illustration into dimensional, mass-produced toys
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Launch two fully original collections in the same year without sacrificing quality
My Role
I led this collections solo, start to finish. I designed the logo and color palette, concepted and sketched 12 characters for approval. From approved sketches, I illustrated every character in Procreate and Illustrator and designed the packaging. I partnered with an outside production partner on final 3D execution, reviewing and approving each figure against my original designs. After we finalized the collection I created animated videos of my illustrated characters using AI and put together the video for the collection using PremierePro.
Work Highlights
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Designed a distinct brand logo, color palette, and visual identity
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Concepted and illustrated 12 characters
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Designed packaging design to match the collection's identity
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Partnered with an outside production partner on final 3D execution across all 25 characters
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Created and produced character-introduction videos in Premiere Pro to build excitement and introduce the characters as each fundraiser kicked off
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Contributed to a 25-30% boost in fundraiser performance with collectibles, and this collection was praised by Kredo's president as the best collectible work in the brand's 25-year history
